Schlep Happens: Hulken’s ”It” Roller Tote Story

Hulken co-founder Alex Schinasi shares the story of how she turned her father's vision for an industrial-grade tool into a widely popular consumer rolling tote bag. She describes how the product has improved the lives of customers—and her own family—by solving the universal pain point of urban schlepping.

Alex also details the brand’s rapid growth, including viral moments with celebrities and strategic partnerships with major companies, as well as their plans for product expansion into the travel category.

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