TWOBI EP 27 ~ Paul Gunn ~ Excited or Terrified? AI Is Taking Over Global Marketing

In this conversation, Paul Gunn discusses the evolution of digital marketing, the impact of AI on content creation, and the changing landscape of online advertising. He emphasises the importance of authenticity, brand equity, and the need for businesses to adapt to new technologies while maintaining a human touch. The discussion also covers the challenges of tracking and measuring success in digital marketing, the misconceptions surrounding online marketing, and the future of e-commerce.

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