What is the strategist’s job in a time of turmoil?

Our guest this week, Pats McDonald, has reached the top of the strategy discipline, having worked for almost all of the world's biggest advertising groups. Now, those groups find themselves looking at a time of considerable upheaval as AI, consolidation and other factors remake the industry. So: What can the strategy department bring to this time of great change?

Mentioned in the episode: https://www.science.org/doi/10.1126/sciadv.adn5290

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