Village Insight 2: Bringing Dreams to Life with Founder & Creative Director Violette Serrat

In this episode, we welcome Violette Serrat for an intimate conversation about turning creative passion into purposeful business while exploring the delicate balance between ambition and authenticity. Violette opens up about her evolution from makeup content creator to founder of VIOLETTE_FR, sharing the mindset shifts that allowed her to pursue her vision with unwavering focus while protecting herself from the paralysis of perfectionism.

We dive deep into the art of building a brand that feels genuinely yours, discussing how Violette learned to trust her instincts and embrace advice that liberated her from external expectations. She gets vulnerable about the realities of entrepreneurial motherhood, revealing how raising two children while launching a beauty brand taught her invaluable lessons about prioritization, presence, and the power of staying connected to your core values.

Violette shares her philosophy on creating digital spaces that feel like extensions of your soul, walking us through how her passion for art and interior design influences everything from product development to the carefully curated aesthetic of her Instagram presence. She explains why emotional connection matters more than follower counts and how she's built a community that feels authentic rather than transactional.

Welcome to It Takes A Village with Delina Medhin, where inspiring founders & creatives share ‘who I built this with’.

00:00 The Vision Behind VIOLETTE_FR
00:46 The Journey to Launching a Brand
03:57 Balancing Motherhood and Career
06:21 The Art of Instagram Curation

Learn more about Violette Serrat:

An award-winning makeup artist, the Guerlain Global Creative Director of Makeup, and the Founder/CEO of VIOLETTE_FR, Violette is a distinguished name in her own right. With nearly 20 years of experience, Violette brought to life a vision of creating a space where beauty and art meet to evoke emotion. Known not only for her professional resume as a creative director working with the likes of Vogue, Harper’s Bazaar, and W Magazine, Violette has also fostered a community on social media where her beauty tutorials are treasured among consumers and professionals alike. Launched in 2021, VIOLETTE_FR is a multi-category beauty brand offering a curated line of products that are vegan, cruelty-free, and made with safe ingredients. The brand's French-inspired beauty culture bridges the gap between minimalist and the beauty-obsessed. Celebrating imperfection and individuality through creativity and self-care as a tool.

Listen to the full episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/s2-ep-32-paris-to-nyc-violette-fr-founder-creative/id1580081881?i=1000631627831

Listen to the full episode on Spotify: https://open.spotify.com/episode/3BtK1S475tNwu1fgpKJKS0?si=vwaBL07CRp2SeJrTuMH-pw

Connect with Violette Serrat:⁠

Instagram ⁠@violette_fr

TikTok⁠ @violette_fr
YouTube ⁠@violettefr
Website ⁠⁠https://www.violettefr.com/

Connect with the Host, Delina Medhin:
⁠Instagram ⁠@delinamedhin⁠⁠
TikTok ⁠@delinamedhin⁠⁠
YouTube ⁠@delinamedhin⁠⁠
Threads ⁠@delinamedhin⁠⁠
Website ⁠⁠www.delinamedhin.com