Stewardship: How to Maximize Donor Reporting with Brooke Erickson

Your annual report shouldn't just check a box – it's a powerful donor stewardship opportunity to celebrate impact, engage supporters, and make them feel proud to be part of your mission.  
In this episode from the Fundraising Lab archives, we're joined by Brooke Erickson as we provide expert guidance on creating a donor impact report. Whether you're launching your first report back to donors or rethinking your annual report strategy, this conversation explores how to create donor-centered communications that maximize donor engagement and strengthen donor retention.  
We cover: 
Creating donor-centered impact reports that make supporters feel proud and part of the team 
The art of impact storytelling: sharing client stories safely through amalgams, staff experiences, and volunteer testimonials 
Building a strategic stewardship program that balances donor appreciation with fundraising appeals  
If you're planning donor communications or impact reporting, this episode offers practical advice on transforming standard reporting into meaningful stewardship that strengthens donor relationships and retention.

Check out Brooke Erickson and host Cathy Mann on LinkedIn

Resources and links:
Check out Brooke Erickson and host Cathy Mann on LinkedIn
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Podcast editing and post-production by: 
Daniella Sorrentino at Feral Culture Lab

Music:
Intro and Outro Music is Fancy Free by Reveille at Soundstripe