The Story behind the Stories: Shooting Sportsman magazine

I’ve been reading Shooting Sportsman for more than twenty years. For a long time, I assumed the magazine was the product of careful planning by fully staffed departments and committees responsible for long-range strategies mapped decades into the future. But the more I’ve learned about the people behind it, the more I’ve realized something else entirely.

What exists between the covers of Shooting Sportsman today is the result of good judgment and of restraint. Of primarily two individuals willing to move slowly, trust their instincts, and protect a standard—even when faster, louder options were available.

Today, I’m joined by those two individuals: Ralph Stuart and Thierry Bombeke. Between them, they’ve seen the magazine grow, thrive, struggle as the digital age emerged, recover, and then hold its ground and grow again while nearly everything around it changed.

This episode won’t be a highlight reel but instead a rare look behind the curtain. A conversation about how decisions get made when taste and business might not always agree. About what it means to care for something long enough that it becomes less about ownership—and more about stewardship.

In this episode:

Shooting Sportsman

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