S5E1 The why and how of podcasting in 2021

So, you're considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start? Podcasting has proven to be pandemic proof - with the number of new podcasts started in 2020, triple that of the year before, and new listeners grew exponentially. So, for most brands, the question isn’t should you have a podcast, it’s how bold and creative are you willing to be with your podcast? Nick Schildberger and Nicole Goodman discuss podcasting’s seven-year itch, the call for brands to be bold and answer the all-important ‘why' and ‘how' to start a podcast for your business.   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.