What if you could turn your biggest parenting frustration into a six-figure business in just 90 days—using nothing more than a turkey carving knife and memory foam?From 2am desperation to 90-day product launch—parenting pain points have a way of turning into breakthrough businesses. In this episode of B2B Breakthrough, host Ciara Cristo chats with Brittany Harvey (https://www.linkedin.com/in/brittany-harvey/), co-founder of Vonu (https://vonubaby.com), about transforming a sleepless night into the Burplee Lounger, a patented mem...
What if you could turn your biggest parenting frustration into a six-figure business in just 90 days—using nothing more than a turkey carving knife and memory foam?
From 2am desperation to 90-day product launch—parenting pain points have a way of turning into breakthrough businesses. In this episode of B2B Breakthrough, host Ciara Cristo chats with Brittany Harvey (https://www.linkedin.com/in/brittany-harvey/), co-founder of Vonu (https://vonubaby.com), about transforming a sleepless night into the Burplee Lounger, a patented memory foam solution that's helping thousands of parents tackle gas, reflux, and tummy time challenges. Learn how Brittany went from carving memory foam with a turkey knife to scaling a thriving baby product business while navigating the realities of patents, 3PLs, and building a brand that solves real problems. Whether you're a sleep-deprived parent or an aspiring product developer, this conversation delivers honest insights about manufacturing hurdles, supplier relationships, and the power of solving problems you actually experience.
Tune in to learn:
- (00:00) The Burplee Origin Story: From 2am Crisis to Viral Success
- (17:26) Expanding the Product Line: Stack Pack Innovation
- (25:25) Axio AI Sourcing Advertisement
- (26:58) Mom vs Dad Co-Founder Perspectives
- (37:46) Manufacturing and Alibaba.com Sourcing Strategy
- (47:36) 3PL Challenges and Family Fulfillment
- (51:52) Entrepreneurial Wisdom: Filtering Noise and Staying Focused
- (55:20) Where to Find Vonu
Check out our three most downloaded episodes:
- Scale Your Business Using These (Free) Audience Research Strategies (https://b2b-breakthrough-podcast.castos.com/episodes/scale-your-business-using-free-audience-research-strategies)
- Crowdfunding Unpacked: Kickstarter’s Blueprint for Small Business Success (https://b2b-breakthrough-podcast.castos.com/episodes/crowdfunding-unpacked-kickstarters-blueprint-for-small-business-success )
- Staying Profitable Amid Tariff Changes: Steven Selikoff on Navigating the End of De Minimis (https://b2b-breakthrough-podcast.castos.com/episodes/staying-profitable-amid-tariff-changes-steven-selikoff-on-navigating-the-end-of-de-minimis)
Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.
Chapters
- (00:00:00) - B2B Breakthrough: The Stack Pack
- (00:00:36) - How To Manage Having a Business and a Baby
- (00:01:27) - The Burpli: A Baby Lounger
- (00:04:33) - How To Start a Parenting Business on TikTok
- (00:07:55) - Beyond the Gas Job: Gas Relief for Baby
- (00:09:19) - Have You Changed The Berkeley Burpli?
- (00:10:43) - The 40-degree Burp cloth
- (00:17:03) - The Stack Pack Baby Diaper Bag
- (00:20:56) - Bottle Pack: Meta Ad
- (00:23:02) - Ideas Are Welcome at Tech Companies
- (00:25:19) - AI Sourcing: The Business Sourcing Engine
- (00:26:13) - How to Stay Connected With Moms Postpartum
- (00:33:33) - Are Dad's Involved in Parenting?
- (00:36:46) - Dads in the Manufacturing Process
- (00:37:27) - How To Find a Custom Fabric Maker
- (00:41:25) - How To Build a Bundles With Alibaba
- (00:43:25) - What is a valuable accessory to go with your burp?
- (00:47:23) - How 3PLs Have Affected Our Business
- (00:51:37) - What Do You Wish You Knew Before Starting Your Business?
- (00:55:11) - Where to Find Brittany VanUaby
- (00:55:51) - B2B Breakthrough: Accelerating Business Growth
View more
