Comparison: A Powerful and Simple Persuasion Tool for the Courtroom [Ep 154]

2025-12-03

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In this week's episode, we're looking at a powerful and often overlooked tool for persuasion: side-by-side comparisons. Discover how this method can simplify complex information and sway jury decisions in your favor. I shares practical insights from my virtual focus groups, which offer strategic ways to leverage this tool throughout your case. Our brains respond intrinsically to visual comparisons, and I'll show you how to implement this tactic in opening statements, mediation packets, and beyond.

In this week's episode, we're looking at a powerful and often overlooked tool for persuasion: side-by-side comparisons.

Discover how this method can simplify complex information and sway jury decisions in your favor. I shares practical insights from my virtual focus groups, which offer strategic ways to leverage this tool throughout your case.

Our brains respond intrinsically to visual comparisons, and I'll show you how to implement this tactic in opening statements, mediation packets, and beyond.

Learn how side-by-side comparisons can become your secret weapon for a better case outcome. And book a free consultation for virtual focus groups using the link below.

In this episode, you will learn:

How our brains always look for patterns, and how comparison is a powerful persuasion tool.
How our brains also crave easy decisions, and comparisons helps clarify positions.
How focus groups reveal jury preferences.
How to use comparison in your opening statements.
Why visual aids are crucial for understanding.

You can also watch this episode on my YouTube Channel:
A Powerful and Simple Persuasion Tool for the Courtroom [Ep 154]

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Want to learn more about the virtual focus group Elizabeth does with lawyers? Schedule a free call: