How effective are paid ads for podcast growth?

Can paid ads grow your podcast audience? A year ago I would’ve said “no, don't bother.”

But after seeing a few campaigns actually convert this year, I’ve changed my answer to… a little.

In this episode, I break down why paid ads usually flop, when they can work, and the one thing you absolutely must track before spending a cent.

What You’ll Learn

• Why paid ads rarely convert for podcasters
• When they can work (and the 3 conditions that matter most)
• The biggest mistake people make with podcast ads
• How targeting, creative and tracking make or break your results
• Why you should never run ads until your podcast foundations are rock solid

EPISODE CREDITS:

Host: Rachel Corbett

LINKS & OTHER IMPORTANT STUFF:

Find out how to work with me here

Download my free podcasting guide

Check out my online podcasting course, PodSchool

Click here to submit a question to the show

Email me: rachel@rachelcorbett.com.au

Follow me: Instagram, Facebook, X, LinkedIn, YouTube, TikTok or check out my blog or the PodSchool website.

This podcast was recorded on the lands of the Wangal people, of the Eora Nation.

I pay my respects to Elders past and present.