From Wedding Burnout to $8M in Hotel Contracts: Building Recurring Revenue with Franceska McCaughan

Tired of working six days a week, chasing one-off weddings, and feeling trapped in the seasonal ups and downs of the event floral world? This episode is your roadmap to freedom. 

Host Yvonne Ashton sits down with Franceska McCaughan, international floral strategist and founder of The Hotel Florist®, who has revolutionized how florists think about sustainable income. From her beginnings in foster care to building a floral empire serving luxury hotels across three continents, Franceska's story proves that complete business reinvention is possible—no matter where you start. 

In this episode, you'll discover:

• How to break free from the wedding-only cycle that's keeping you stuck
• The key difference between being profitable and just being busy
• Franceska's proven strategies for creating recurring revenue streams
• Why hotels are the untapped goldmine most florists are missing
• How to scale your business beyond your own physical limitations
• The mindset shifts that prevent burnout and build long-term sustainability
• Real strategies from the Hotel Florist® Profit Method that have helped florists generate over $8 million in contracts 

Whether you're a seasoned florist feeling burned out or just starting to think beyond weddings, this conversation will completely shift how you approach building a sustainable floral business. Franceska shares practical, proven methods that are working right now for florists around the globe—this isn't just theory, it's a blueprint for transformation. 

About Franceska McCaughan:
Franceska McCaughan is an international floral strategist, hospitality consultant, and the visionary behind The Hotel Florist®. She has helped florists worldwide generate over $8 million in hotel floral contracts and consults with luxury brands on floral strategy. A multiple business founder, best-selling author, and survivor-turned-thought-leader, Franceska is passionate about helping creatives build profitable, purpose-driven businesses without burning out. 

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Show notes, photos, and video replay: 
https://www.mayesh.com/blog/hotel-contracts-building-recurring-revenue-florists