10 Predictions for 2026 + Timberland’s No Good Very Bad Boot

Today on The Rock Fight Colin and Producer Dave help break down Eoin's ten predictions for the outdoor industry in 2026! From tariffs and retail shakeups to REI’s membership future, used gear going mainstream, peak trail running culture, and AI becoming your next gear buddy.

Then for The Parting Shot presented by Garage Grown Gear, Colin calls out Timberland’s latest boot, using it as a case study in what happens when legacy brands lose the plot on product quality, relevance, and execution. Watch the video that sparked the conversation by clicking here.

What do you think of our predictions? Weigh in with your opinion and make your own outdoor industry 2026 prediction by clicking here!

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