S5E15 Trust, Code, And The Future Of Truth: Billy Luedtke

Spill the tea - we want to hear from you!

What happens when a handful of companies can quietly steer what we see, buy, and believe? We sit down with Billy Ludke, founder of Intuition and a veteran of EY and ConsenSys, to map a path where trust is built on cryptographic proof, portable reputation, and your own data — not a platform’s black box. Billy argues that while crypto started by decentralising money, the bigger prize is decentralising information itself. If discovery flows through opaque feeds and proprietary AIs, power concentrates. The antidote is simple in concept and ambitious in practice: verifiable attestations about people, agents, and platforms that travel with you anywhere.

We dig into how cryptographic attribution shows who said what, while reputation adds the nuance that pure math cannot. One trusted voice beats ten thousand gamified reviews, so Intuition focuses on a neutral substrate for signed claims and lets multiple scoring models compete on top. That choice avoids a central arbiter of truth and keeps bias in check. From there we explore the rise of agent swarms — many specialised agents coordinating like a brain — and why open, portable reputations will decide how requests are routed and which tools act on your behalf.

Billy also shares how this vision lands on device with Samsung’s Gaia phones: a second brain for your preferences and trusted sources that you control, usable across any model without lock‑in. We talk healthcare records, bank reputations, and why your ChatGPT context should be yours to carry. The through‑line is clear: don’t let anyone control the truth. Treat it as a prism of perspectives anchored by verifiable facts and accountable actors. If that future excites you — or challenges your assumptions — tune in, share with a friend, and leave a review so more curious listeners can find us.

Support the show