Between Data and Insight: Harnessing Six Sigma in Marketing

Is Your Revenue Problem Actually a Timing Problem?

Most marketing teams assume revenue slowdowns come from bad messaging, weak demand, or sales execution issues.

But what if the real problem is hiding somewhere else, buried in your data, your timing, or your assumptions about the buyer journey?

In this episode of Marketing in the Raw, Adam Helweh sits down with Tracy Wehringer, Fractional CMO and founder of Moonshot Strategy, for a conversation that challenges how most B2B leaders diagnose growth problems.

Tracy has led marketing inside cybersecurity firms, billion-dollar financial organizations, and high-growth tech startups. She’s also Six Sigma–trained which means she doesn’t guess where problems live. She finds them.

This conversation explores what happens when you stop treating marketing as a channel problem and start treating it as a systems, timing, and revenue-velocity problem.

What if your slowdown isn’t sales… or messaging… but latency?

Tracy explains how she uses CRM data, sales cycle analysis, and efficiency ratios to uncover bottlenecks most teams never look for, especially the quiet moments where deals stall, momentum fades, and revenue quietly leaks out of the funnel.

This episode is for you if:

1. Your funnel looks healthy, but revenue feels slower than it should
2. You suspect alignment issues, but can’t pinpoint where they start
3. You’re tired of chasing tactics instead of fixing systems
4. You want marketing to drive velocity, not just activity
5. You’re thinking more seriously about AI but don’t want hype-driven decisions

🎧 Listen now and rethink how revenue really moves through your marketing engine.

Connect with Tracy Wehringer

1. Website: https://moonshot-strategy.com
2. LinkedIn Newsletter: Revenue Accelerator

Connect with me:

1. Twitter: /adamhelweh
2. LinkedIn: /adamhelweh
3. Instagram: /adamhelweh
4. YouTube: /adamhelweh
5. Learn more about my digital marketing agency, Secret Sushi: https://secretsushi.com/

01:30 Meet Tracy Weinger: Marketing Expert

02:36 Tracy's Journey into Marketing

04:51 Early Career and Mentorship

08:55 Marketing Strategies and Insights

20:04 The Importance of Mentorship

23:11 Challenges and Trends in 2024

31:15 Excitement for 2025 and AI Tools

36:42 Conclusion and Contact Information