18Sixty: How to create standout podcasts that captivate and keep audiences hooked

What separates a great podcast from the noise? We uncover the secrets of podcasting success with Gareth Evans, founder of 18Sixty, an agency that helps brands connect with their audience through high-quality audio storytelling.

From working with Virgin/Absolute Radio and BBC Radio to launching his own agency, Gareth shares his journey through the evolution of podcasting, revealing what it takes to create audio content that really holds the audience's attention. 

Key Takeaways

Knowing your audience: The key to a successful podcast lies in deeply understanding your listeners and crafting content that serves their needs

Finding Balance: Effective time management, habit stacking, and prioritisation are essential for navigating business demands while maintaining a fulfilling personal life.

Business growth strategies:  Differentiating yourself, leveraging word-of-mouth, and building strong connections are crucial for scaling your business. 

Whether you're an early-stage founder, an aspiring podcaster, or just curious about the future of branded podcasts, this episode is packed with practical insights and behind-the-scenes wisdom. 

Have questions about this episode? Ask our hosts, chat now via our website

https://foundedandgrounded.com/episodes/j54mNsooOdH
 

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