How can you build a project to change lives and unearth incredible talent? That was the question facing Adam Joolia when he moved to Brighton in 2005. With a background in youth work, he knew the potential of music to inspire and build confidence. At Audio Active, he saw a huge opportunity. It’s been an amazing success – he has driven the organisation to nurture young people of all backgrounds. And he has helped launch the careers of chart-toppers, Rizzle Kicks, and artists like Arr...
How can you build a project to change lives and unearth incredible talent?
That was the question facing Adam Joolia when he moved to Brighton in 2005.
With a background in youth work, he knew the potential of music to inspire and build confidence. At Audio Active, he saw a huge opportunity.
It’s been an amazing success – he has driven the organisation to nurture young people of all backgrounds. And he has helped launch the careers of chart-toppers, Rizzle Kicks, and artists like ArrDee and Celeste. It’s also a story involving fellow #1 chart star Rag’n’Bone man – now a patron of Audio Active.
Throughout this journey, The National Lottery has helped support Adam’s projects, enabling him to thrive.
Game Changers host, Aimee Fuller - two-time Olympian, author and broadcaster – meets Adam at Audio Active in Worthing. And she attends the launch of their latest innovative project: MXTR, a new scheme helping support those taking their first steps in a music career.
Also, in the final episode in this series we continue to celebrate The National Lottery’s 30th birthday. As part of the celebrations, they have commissioned spectacular installations. This time for this arts-based episode, we are in central London – at the iconic Victoria and Albert Museum in South Kensington.
Ferdi Alici, from the incredible Ouchhh studio, explains their incredible 3D projection, which transforms the wall of the V&A into a moving, morphing, breathing piece of art. The visuals and stunning soundtrack are all inspired by the Game Changers in Arts and Film. Each has had their brain waves scanned, and the data has been transformed into this unique artwork.
As the projection transforms the exterior of the V&A, we get the reaction of Game Changer Gurinder Chadha - director of Bend it Like Beckham and many other films. And fellow Game Changers Nandi Jola – from the previous episode - and Adam Joolia share their thoughts on this incredible artwork.
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Game Changers is brought to you by National Lottery players, who raise £30 million each week for good causes across the UK. For more information about projects that help ordinary people, visit: https://www.lotterygoodcauses.org.uk
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