Dick's Backs Community Over AI, Serie A Buys its Fanbase & Women's Sports Media Fights Back!
The Attention Shift

Dick’s Backs Community Over AI, Serie A Buys its Fanbase & Women’s Sports Media Fights Back!

2026-02-25
Ed and Jo are back, cutting through the noise on the five stories shaping sport, media and attention this week. From leagues finally waking up to the value sitting in their own fan data, to creators rewriting the rules of sports distribution, to why authentic influence is quietly beating celebrity reach. Add in a challenge to the hype around hyper-personalisation and a look at the women's sports media brands that are building what broadcast spent decades failing to, and it's a big one.Want to read more...
View more
Comments (3)

More Episodes

All Episodes>>

Get this podcast on your phone, Free

Create Your Podcast In Minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Distribute to Apple Podcasts, Spotify, and more
  • Make money with your podcast
Get Started
It is Free