Product Identification Across the Supply Chain

In this episode of The New Warehouse Podcast, Kevin Lawton chats with Jim Bureau, President and CEO of Loftware, about why product identification sits at the center of modern supply chain operations. With nearly 40 years in the market, Loftware has seen identification evolve from basic labels to a strategic enabler of collaboration, automation, and visibility. 

Jim shares how connected packaging, standardization, and cloud-based systems help organizations break down internal and external silos while reducing costly disruptions. The conversation also explores the human side of automation and what’s next for identification technologies across manufacturing, life sciences, and consumer goods.

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