Building a StoryBrand by Donald Miller: How to Build a Brand // Ep 81

As someone who reads 75+ books a year and has written a few of her own, Laura DiFrancesco is well versed in the literary world. However, in today’s episode, Laura shares one of her favorite books, Building a StoryBrand by Donald Miller, and the insight she has gained from it. She shares her favorite lessons from the book, including how to define your unique story, how to implement storytelling into marketing, and how to align your brand with your values. Laura emphasizes the importance of making your brand authentic, as well as being sympathetic to the viewer who is engaging with the brand. Laura has shared her learned wisdom from this book with the marketing teams of her businesses, and is happy to continue to share ways in which you can apply these lessons to your own brand. Have you read Building a StoryBrand? What was your favorite part? Let us know in the comments below! Topics Discussed // // Highlights of Building a StoryBrand by Donald Miller // Importance of Storytelling // How to Define Your Brand’s Unique Story // How to Implement Storytelling into your Marketing Episode Highlights // [00:00] Introduction to We Grow Together [02:31] The Importance of Storytelling [05:31] Influence of Building a StoryBrand [07:20] Flourish Coworking Space [08:22] Defining Your Brand’s Unique Story [12:30] Implementing Storytelling into Marketing [14:44] Storytelling Versus Selling [15:51] Aligning Your Brand with Values [00:00] Outro Resources Mentioned // Entrepreneurship Through Acquisition waitlist // https://lauradifrancesco.co/eta-landing-page Building a StoryBrand by Donal Miller // (ask viva to send) VISIT THE MILL AT ETHEREAL FARMS TO ENJOY PENNSYLVANIA WINE COUNTRY // https://etherealfarms.co Please subscribe and like the video if you want more content like this! If you have any other Q's, drop them below. —————————————————————————— VISIT THE SHOP // https://lauradifrancesco.co/the-shop personal website // https://lauradifrancesco.co ethereal farms website // https://etherealfarms.co flourish website // https://flourishcoworking.com dean street law website // https://deanstreetlaw.com attend upcoming events // https://www.eventbrite.com/o/flourish-coworking-space-28115010011 personal instagram // http://www.instagram.com/lauramdifrancesco ethereal farms instagram // https://www.instagram.com/etherealfarms flourish instagram // https://www.instagram.com/flourishwestchester dean street law instagram // https://www.instagram.com/deanstreetlaw daily inspirational texts //https://my.community.com/lauradifrancesco podcast // https://podcasts.apple.com/us/podcast/we-grow-together-podcast/id1509350488 60 days to launch your business course // https://flourish-coworking-space.teachable.com/p/60-days-to-launch-your-business-course book club // https://mailchi.mp/flourishcoworking.com/joinflourishbookclub amazon favorites // https://www.amazon.com/shop/livelvly connect on linkedin // https://www.linkedin.com/in/lauradifrancesco/ SIGN UP for my daily inspirational texts!! https://my.community.com/lauradifrancesco —————————————————————————— CREDITS // Host // Laura DiFrancesco Executive Producer // Teagan Rowland Editor // Jules Bernardo Associate Producer // Jules Bernardo