Adam Rosen’s Cold Email Playbook: Infrastructure, Honesty, and Results

Cold email works—if you protect your domain first. Adam Rosen of EOC Works reveals the critical mistake killing most campaigns: sending from your primary business domain. "You're gambling with your entire email reputation," he tells Sales Pop host John Golden.

Rosen's fix: Create dedicated domains for outreach. Use companymail.com instead of company.com. Set up multiple inboxes to distribute volume and authenticate everything with SPF, DKIM, and DMARC records.

But infrastructure is just the start. "Cold email connects people who should know each other," Rosen explains. Skip the gimmicks and fake urgency. Research recipients, offer genuine value, and be transparent about who you are and what you want.

For startups, his advice is surgical: master one channel before expanding. Let real market feedback—not assumptions—guide your targeting. Combined with authenticity and solid technical setup, cold email remains a powerful sales tool in 2026.