Marketing during I.P.L. Times - Community Critique

In the sixth podcast episode, our team members Moses Sam Paul, Giridhar, Satyan & Shailesh have given insights on how different brands make marketing strategy during IPL time. Also, three different ads were dissected, and based on their content strategy rating was given by MAG.

This IPL has come at the time of the year when viewers were looking for some fresh content beat online or beat on television. Brands were already looking for the right moment when they can tap into the consumers’ buying cycle and so, IPL has provided brands the right moment and strategy for fresh content.

Apart from that, we have also seen how Vivo has backed off from title sponsorship this year and how Dream 11 has won the title sponsorship by paying less than Vivo as the market is completely down. Also, there are other startups like CRED, Unacademy, and many others which become part of the sponsorship. This resulted in opening many opportunities for the smaller brand in the market.