E166-2 – Why Moroccan Hash Struggles in Europe’s Pharmaceutical Cannabis Market with Jan van Weenen - Part 2

Can Morocco’s famous hash industry survive pharmaceutical regulation?

In Part 2 of Episode 166, Trevor and Kirk continue their conversation with Jan van Weenen, a European cannabis veteran helping transform Morocco’s ancient hash market into a GMP-compliant pharmaceutical industry. From heavy metals in Rif Mountain soil to pricing battles between farmers, co-ops, and manufacturers, this episode reveals the real-world challenges of global cannabis regulation.

Jan shares his strategy to build a pharmaceutical cannabis brand now — and pivot into recreational markets later — while navigating European standards, extract distribution, and international licensing.

Listen now to explore the birth of Morocco’s legal cannabis industry and what it means for Europe and beyond.

Jan van Ween - LinkedIn

Transcripts, papers and so much more at: reefermed.ca