🎙️ Turn Your B2B Podcast Into a Revenue Engine: Authentic Conversations & Smart Outreach 🚀

Episode Overview:

In this episode of Marketing in the Age of AI, Emanuel Rose sits down with John Corcoran, cofounder of Rise25, to explore how podcasting can fuel real B2B growth. From authentic conversations to strategic prospecting and the mindset shifts required for success, discover why podcasts are more than just content—they’re powerful tools for connection, influence, and ROI.

What You'll Learn:

• How to use podcasts as a multidimensional marketing tool beyond content marketing.

• Effective strategies for prospecting, client engagement, and strategic partnerships through podcasting.

• Tips for overcoming perfectionism and building confidence on audio and video platforms.

• The Dream 200 approach for identifying your ideal clients and key industry influencers.

• How AI and automation can streamline podcast workflows without sacrificing the human touch.

• Ways to repurpose podcast content into blogs, emails, social posts, and even books.

  
  

Featured Guest:

John Corcoran – A recovering attorney, accomplished author, and former Clinton White House speechwriter. John co-founded Rise25, a firm helping B2B businesses maximize ROI through podcasting. Featured in Forbes, Entrepreneur, and Business Insider, John has conducted over a thousand interviews across industries, providing deep insights on marketing, strategy, and content creation.

Episode Highlights:

• The pre-interview process: setting up guests for authentic, engaging conversations.

• Using podcasts to understand your ICP (ideal client profile) and refine your outreach strategy.

• Overcoming fear, perfectionism, and impostor syndrome when starting a podcast.

• Leveraging AI for research, scheduling, and content repurposing while keeping the conversation human.

• The strategic benefits of interviewing referral partners, industry leaders, and current clients.

• Multichannel content strategy: turning one episode into multiple marketing assets.

  
  

Connect and Explore More:

• Connect with Emanuel Rose:

  LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

  Instagram: https://www.instagram.com/emanuelroseauthor/

  Facebook: https://www.facebook.com/EmanuelRoseAuthor

  YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

  Website: https://emanuelrose.com/

• Connect with John Corcoran:

  LinkedIn: https://www.linkedin.com/in/corcoran/

  Website & Contact: https://rise25.com/ | john@rise25.com

Further Reading or Resources:

• Read the companion blog post: https://emanuelrose.com/turn-your-b2b-podcast-into-a-revenue-engine-not-a-content-hobby/

• Explore Emanuel’s book on AI-driven marketing: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

If you found value in this episode, subscribe to our channel, like the video, and share your thoughts in the comments below. Don’t forget to check out the blog post for deeper insights and practical takeaways!

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