Francisco Pavan is the Co-Founder of Kumana, a company that makes Avocado Sauces inspired by Venezuelan cuisine.
After traveling the world and experiencing different cultures through food, he decided to change career paths from being an automotive parts supplier, to a food startup entrepreneur. His passion and desire to bring light back to the image of Venezuela(Francisco’s home country), led him to team up with Jeremy Smith(President of LaunchPad Group) and Eric Read(Founder & Creative Director of MarketBrand) to successfully brand and sell his Avocado Sauce.
Here are some show notes:
- 04:34 - Founder's story - why Francisco Pavan left his career with Toyota to start an avocado sauce company?
- 11:14 - Early market testing
- 13:51 - Locking in branding and “Go-To-Market” strategy.
- 15:34 - A founder's mindset
- 23:09 - How to combine all of the different design parts and pieces and make - a coherent and simple for the end user to understand.
- 24:15 - How to define your “onlyness”. How do you really stand out?
- 28:49 - How the design team should be part of the soul and creativeness all the way throughout the brand's journey.
- 35:00 - Early traction
- 43:17 - What’s next for Kumana?
Ep 176: Mental Health Roundtable with Jeremy Smith, Mark Samuel & Hugh Thomas
Ep 175: Position Your Business and Investor Relationship For Success
Ep 174 - Going from 0-1300 stores in Eight Months
Ep 172 - Turning a Home Remedy to a Successful Beverage Brand
Ep 171 - Importance of Shelf Strategy, Perseverance and Vision - Matt Cohen of KidFresh
Ep 170 - How to Make Your Product an Amazon Best Seller and More, with Katie Jesionowski
Ep 169 - The technique of self distribution and building strong relationships with buyers - Sadie from Bread Srsly
Ep 168 - How fanaticism and a solid channel mix strategy can help you thrive in the beverage industry - Matt from Wandering Bear Coffee
Ep 167 - Learn about regenerative agriculture and how it can reverse climate change - Annie from Kiss The Ground
EP166 - How the passion for spirits combined with strategic execution made this cocktail vinegars brand a hit
Ep165 - Launch a record breaking kickstarter campaign and a solid marketing strategy - John “Sonic” Ban and Mark Yu of Grass Fed Coffee
Ep164- Build a Community Before a Food Brand - Hema of Crafty Counter
Ep163- Why Amazon-Whole Foods is unlikely to work (for Whole Foods)
Ep162- On Building True Fans, Mentors and E-commerce Dominance - Madeline of nutpods
Ep161- Logistics Strategy with Andrew of Zipline PART 2
Ep160- Logistics Strategy Part 1
Ep159- Cauliflower as a Bread Replacement? - Jeanne of Outer Aisle
Ep158- A Pragmatic, Visionary Capitalist - Michael of Green Chef
Ep157- Seaweed, Category Leading, and 25 Years in the Game - Steve of GimMe Health
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