Building Your Digital Academic Brand

Marty and Eric talk about ways in which you can plan, organize, execute your digital academic brand.

Helpful Tools for Academic Websites & E-Portfolios

Website Builders:

- WordPress – https://wordpress.com

- Squarespace – https://www.squarespace.com

- Wix – https://www.wix.com

 

Academic-Focused Platforms:

- Google Sites – https://sites.google.com

- Notion – https://www.notion.so

- Weebly for Education – https://education.weebly.com

- About.me – https://about.me

Practical Approaches

- Start with a one-page website.

- Use templates for teaching, research, service, and media.

- Embed Google Scholar, ORCID, or Zotero widgets.

- Sync updated CV PDFs to your site.

- Include professional photos and a consistent color palette.

 

Practical Takeaways

- Your website is the public front door to your professional life.

- A personal site maintains control of your academic narrative.

- Use the site as a centralized hub for your work.

- E-portfolios help others understand the breadth of your work.

- Search committees expect digital presence.

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