1. You can’t be it if you can’t see it | Why stereotypical advertising is a bad business move

Welcome to the very first episode of Make It shEqual, the podcast empowering advertising to get equal. In this episode our host, Sarah Davidson sits down with Senior Project Coordinator for shEqual and Gender Equality Specialist, Rebecca  Morgan, Regional Creative Head of Kantar Insights, Irene Joshy, Respect Victoria CEO, Emily McGuire and AFLW Star, Darcy Vescio. 

Explored in this episode: 

• Where does Australia sit in relation to the use of authentic, realistic and equal representations of people in ads?

• Positive gender portrayals and how they lead to a high commercial impact.

• What are the real-world implications of sexist and stereotypical advertising?

• Missing representation and misrepresentation of women in advertising and the real dangers that this can cause. 

• LGBTQIA+ representation in advertising and the media and why it is so important.

• The opportunities for brands and the broader advertising industry to get involved in pushing for more authentic and genuine portrayals of LGBTIQ and gender diverse people in advertising.

We hope you enjoyed this episode, don’t forget to share the show to help us spread the message of equal advertising and subscribe, so you can listen to all the episodes of Make It shEqual. 

For more information on the work of shEqual including the ⁠research report⁠ this podcast is based off, and how you can get involved, head to our website and subscribe to our monthly newsletter. 

shEqual, a program by Women's Health Victoria, is supported by the Victorian Government and Respect Victoria.