#1053 - Richard Shotton - 11 Psychology Tricks From the World’s Best Brands

2026-01-31

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Richard Shotton is a behavioural scientist, founder of Astroten and an author. How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it? Sponsors: See discounts for all the products I use and recommend: ⁠http...

Richard Shotton is a behavioural scientist, founder of Astroten and an author.

How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it?

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