#161: How To Sustain Book Sales Long After Launch Day

2025-12-18

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What does it take to sell 60,000+ books in a year and keep the momentum going? In this final episode of Season 6, Alison Fragale returns to share the behind-the-scenes journey of writing her debut book, building a strong brand, and leveraging speaking opportunities to drive lasting impact. From navigating PR to engaging authentically on social media, Alison discusses practical, actionable strategies for author success. Stay tuned after the action steps to hear Alison answer some bonus questions from Threads! During the episode,...

During the episode, you’ll learn:

About Alison, her work in the world, and how she started on her author journey.
If the final idea for Likeable Badass was the same as the one Alison started with.
Some of the feedback Alison has received that helped her realize the difference her book, Likeable Badass, is making in the world.
What has been the biggest driver of book sales for Likeable Badass, and how Alison has sustained those sales for more than one year after launch.
About the value of having a strong and supportive PR team.
How Alison balances authenticity with visibility when showing up in online spaces.
What advice Alison would give to any women leaders or authors who are still trying to find their unique value proposition.
How Alison adjusted from writing the book to taking on the role of published author, with speaking and media engagements, public events, and many other responsibilities.
Some of the best advice Alison has received from her agent.
About the recent release of Likeable Badass in paperback.
About Alison’s experience as a speaker and her journey over the years.
How Alison honed her storytelling and writing skills before writing her book.
The biggest contributors to Alison’s highest week in book sales.
How Alison’s success as an author has impacted her relationship with her author community and network.
About Alison’s experience running marathons and if she would ever run another one.