AI, Swiss Watches, And Craftsmanship

The music industry is panicking about AI in 2025, and I get it. But before we spiral, let's look at history. In this episode, I break down the "Quartz Crisis" of the 1970s—when Swiss watchmakers faced extinction from cheaper, more accurate Japanese technology—and how they not only survived but thrived by doubling down on craft and human artistry.

The parallels to Nashville's songwriting community are striking. AI can churn out background music and sync tracks, but it can't replicate the human stories, the cultural legacy, or the one-of-one artistry that makes music matter.

In this episode:
• The Swiss watch industry's comeback strategy and what songwriters can learn from it
• Why derivative music is most at risk (and how to avoid making it)
• The case for treating music like treasure, not content
• 3 things new artists should focus on to AI-proof their careers

If you're a songwriter, artist, or just someone who cares about the future of music, this one's for you.

📧 Email me: troycartwright.music@gmail.com
📝 Read more on my Substack: Letters to Myself 

New Episodes every Tuesday.

Find the host Troy Cartwright on Twitter, Instagram.

Social Channels for Ten Year Town:

Youtube

Facebook

Instagram

Twitter

TikTok

This podcast was produced by Ben VanMaarth.

Intro and Outro music for this episode was composed by Troy Cartwright, Monty Criswell, and Derek George. It is called "Same" and you can listen to it in it's entirety here.

Additional music for this episode was composed by Thomas Ventura.

Artwork design by Brad Vetter.

Creative Direction by Mary Lucille Noah.