326: How to Balance Marketing Tech and Authenticity

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In this episode of Imperfect Marketing, host Kendra Corman sits down with Audrey “Tech Diva” Wiggins—an early tech adopter with deep marketing instincts—to talk about how entrepreneurs can use technology without losing the human touch. 

Audrey shares how her love of innovation started long before today’s tools, and how business owners can stay focused, credible, and authentic while navigating constant change. We discuss:

The Tech + Human Balance in Modern Marketing

• Why you should evaluate what you’re already using before chasing the “next shiny thing”
• How to keep the “human factor” front and center through messaging and real customer access
• Why customer service is still a core marketing strategy—inside companies and out

How to Avoid Getting Overwhelmed by Trends

• The “pick 1–2 things and work them hard” approach (then automate as you grow)
• Why choosing platforms you actually enjoy helps you stay consistent and authentic
• When to delegate to tech vs. when it’s time to bring in a VA or support team

A Real Transformation Example

• The “Frankenstein website” problem: patchwork sites that look old, cluttered, and confusing
• Why a modern website isn’t just prettier—it’s functional, cleaner, and improves the customer journey
• The importance of mobile-friendly design (because your clients live on their phones)

Branding Mistakes That Quietly Cost You Business

• Why using Gmail/Yahoo/AOL for a business email hurts credibility—and what to do instead
• How a clean email signature supports your brand without being “chunky” or overwhelming
• The self-promotion gap: why many entrepreneurs hesitate to post their own content (even when their audience is already engaged)

A Hard Marketing Lesson Learned

• How choosing the wrong advertising channel can waste money fast
• Why “liking the salesperson” isn’t a strategy—knowing your market and ROI is
• When advertising does make sense without ROI: “passion investments” that support causes you care about

If you’ve ever felt torn between keeping up with tech and staying authentic—or you’ve been tempted by marketing opportunities that don’t actually match your audience—this episode will give you a sharper, calmer way forward.

Connect with Audrey:
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