Social Media Impact at 30,000 Feet with Paul Holte

When Paul Holte began posting about life during layovers, it was a passion project, not part of a corporate social media strategy. Now a pilot for United Airlines, he's part of a growing group of employee content creators supported by the company. In this episode of Flip Your Script with Kristi Piehl, Paul shares how authentic, behind-the-scenes storytelling builds trust, attracts future talent and strengthens brand loyalty in ways traditional advertising cannot.