The Real Reason Your Engagement Is Down and Your Content Isn’t Converting

You're posting. You're showing up. You're doing all the things. And nothing's moving. Your views are down, no one's engaging, and you're not getting any sales. So you blame the algorithm, blame the economy, and tell yourself people just aren't hiring stylists right now. But when I open up your account and look at your last ten posts, it's immediately clear what's happening—you're letting AI speak to your audience for you.

Personal styling is a high-touch, high-trust industry. You cannot expect people to let you influence how they show up in the world if you're hiding behind a robot. You cannot sell a transformation through captions that sound like they were written by ChatGPT. I don't care how consistently you're posting if you're not actually showing up.

In this episode of the Six Figure Personal Stylist Podcast, I'm telling you why your content isn't working, what Instagram is actually doing to AI-generated captions, how platforms are detecting and deprioritizing this stuff, and how to get back to showing up like a human being who actually cares about the people you're trying to help. It's not an easy conversation, but this industry needs to hear it.

1:46 – The truth about the lack of engagement with your AI-generated content

7:34 – A common misunderstanding about working in an industry like personal styling 

10:21 – How you can responsibly use AI to help you with your content

11:39 – Another hidden factor behind the failure of your AI-generated content to engage others online

13:10 – How the rise of in-person styling reveals an element that can’t be replicated virtually

16:55 – What to do to fix your marketing content (with or without using AI)

19:52 – Radical responsibility and what stylists need to prepare for now

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