#163: The Power of Purpose for Long-Term Book Promotion

In today’s episode, Becky is joined by Yosi Amram—psychologist, executive coach, and Spiritual Intelligence expert and author—to explore how long-term commitment fuels meaningful book marketing success. Yosi shares how he has sustained momentum for his book, Spiritually Intelligent Leadership, more than 2 years after launch—through purpose-driven PR, thought-leadership columns, community gatherings, and even a TEDx talk. If you’re playing the long game with your book, this episode will inspire you to build credibility step by step and stay aligned with your deeper purpose.

During the episode, you’ll learn:

1. About Yosi and his work in the world.
2. What Yosi hopes people will learn about Spiritual Intelligence after listening to this episode.
3. How Yosi identified where to spend time, energy, and money as it relates to marketing and promoting his book and its messages.
4. Which initiatives have been the most impactful for getting people to engage with Yosi’s message.
5. How Yosi’s approach to marketing Spiritually Intelligent Leadership has evolved as he’s moved further away from launch.
6. How all of the work Yosi did over the years of marketing his book contributed to landing a TEDx opportunity, as well as other major media opportunities.
7. Which book marketing initiatives have not been as impactful as Yosi anticipated, and which ones have helped him stay focused on the long game.
8. How Yosi has sustained the energy and consistency to market his book for more than two years.
9. One piece of advice Yosi would give first-time authors who are preparing to launch and market their books.

Don’t forget to check out our show notes, which include action steps and resources.

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