Welcome back to Floor 9. This week, we are tackling the hottest innovation territory of the year, generative AI, and its impact on the ad industry with the help of two brilliant UM thought leaders: James Fox, Global Chief Strategy Officer, and Andrew Littlewood, Global Chief Product Officer. Together with the Lab’s managing director Adam Simon, the trio discussed the state of generative AI, especially in terms of where it is in the Gartner hype cycle, the industry leaders in consumer-facing AI, what marketers can do with the new AI tools, and what’s next for generative AI. In addition, the following intriguing questions were also raised and explored:
If you’re curious about generative AI and want to learn about how it impacts the world of advertising and marketing, this episode is a must-listen!
Floor 9 is a podcast created by the IPG Media Lab to bring you our latest musings and hot takes at the intersection of consumer technology and digital media.
If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!
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Episode 156: Decoding Gen Alpha & Millennial Parenting
Episode 155: Apple Vision Pro
Episode 154: Outlook 2024 Deep-Dive
Episode 153: CES 2024 Recap
Episode 152: 2023 Trend Recap
Episode 151: 2023 Holiday Shopping Trends
Episode 149: Podcasters as Influencers (Ft. Kara Manatt from MAGNA & Edwin Wong from Vox Media)
Episode 148: Apple WWDC 2023 Recap
Episode 147: CES 2023 Trend Recap
Episode 146: Holiday Special - Innovation Gift Exchange
Episode 145: Holiday Shopping & Streaming Update
Episode 144: Direct Mail 2.0 (Ft. Dave Fink from Postie & Lauren Banks from USPS)
Episode 143: One-Way Ticket to Dynamic Island (Apple Event Recap)
Episode 142: The Glow-Up of Microsoft Ads (Ft. Jennifer Solomon-Baum)
Episode 141: The Metaverse Mid-Year Check-In (Ft. Joshua Lowcock)
Episode 140: Apple’s 2022 WWDC Recap
Episode 139: The State of Podcast Advertising (Ft. Alyssa Meyers from Morning Brew)
Episode 138: 2022 Google I/O Event Recap
Episode 137: The Rise of “Storeless” Commerce (Ft. Randall & Chris from IAB)
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