Advanced Strategies To Grow Clientele and Un-Cap Your Income

In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share advanced marketing moves for stylists who are already booked and want to keep growing. If you feel like you have hit a glass ceiling with pricing and demand, this conversation shows the next level strategies that help you attract higher ticket clients and earn more without adding more days behind the chair. 

Whether you are ready to build an email list, test video consultations, or put a small budget behind ads, you will learn how to layer new systems onto what already works so your growth is not capped by the algorithm or your calendar. 

Key Takeaways:

📚 Lead magnets that capture the right clients
Offer a simple guide that solves a real problem for your ideal client, collect the email, and use that owned channel to nurture interest until they are ready to book. Include affiliate links when it makes sense for added revenue. 

🎥 Video consultations that close
Treat video consults like a true sales call that builds trust and helps clients commit to higher ticket services. Test paid versus free to see what brings the best leads for your market. 

✉️ Email nurture that does the follow up for you
Build a short automated sequence that addresses pain points, answers objections, and shows next steps so clients move from curious to confident without extra manual work. 

💳 Paid ads when the organic ceiling hits
Use a small geo targeted budget to promote your best-performing content or lead magnet so you reach more of the exact people who are likely to book with you. 

🧪 Test then scale
You already have proof that your core marketing works. Add one advanced lever at a time, measure results, and scale the winners so your time and money go further. 

Why You Should Listen:

If you are booked yet want more freedom and higher earnings, this episode gives you a practical path to grow beyond the chair hours you have now. You will leave knowing which advanced strategy to try first and how to set it up quickly using the momentum you already have. 

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