In this episode Carol and Erin are joined by Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design.
They explore the world of measuring the impact of UX research. with Pryor introducing a four-level impact assessment framework. Ruby shares a four-level assessment framework and the conversation moves to prioritization, making "strategic" decisions, and increasing your research influence.
This episode also gets into what it means to demonstrate the "business value" of one's work, specifically how researchers can and should quantify their impact in terms that are tangible to the company. Ruby will share ways to score early wins, build momentum, and overcome communication frictions to find shared value.
Episode Highlights
About Our Guest
Ruby Pryor is the founder of Rex, a service design and UX research consulting firm. Her previous roles include UX research at Grab, strategic design at Boston Consulting Group and management consulting at Nous Group. She has taught courses on increasing the impact of UX to learners from 5 continents and has spoken about design and UX at conferences in Asia and Europe.
Resources on UX Research Impact
#146 - Building a UX Research Team From Scratch with Julian Della Mattia of the180
#145 - Kick-Start Creativity Using Desk Research with Victoria Sakal of Wonder
#144 - The Craft of Sample Sizes with Lauren Stern of WHOOP
#143 - Harnessing AI For Better Insights with George Whitfield of MIT and FindOurView
#141 - The Chaos Theory of Event Networking with Bryan Dosono of eBay
#140 - Should You Leave Academia? Advice for Researchers with Joe Stubenrauch
#139 - Content Design and the Power of Simple Language with Erica Jorgensen
#138 - Designers as Change Agents with Maria Giudice
#137 - Practical Strategies to Foster Customer Obsession with Prayag Narula, CEO and Co-Founder of Marvin
#136 - Designing Generative AI at Notion with Linus Lee
#135 - How to Influence Stakeholders with Strategic Research with Andrea Amorós, Associate Principal Researcher at ADP
#134 - The End of an Era: A Fond Farewell to JH
#133 - Driving Actionable Decisions from Insights with Pejman Mirza-Babaei, UX Research Consultant
#132 - Unveiling UX Insights with Competitive Research with Rachel Miles, Research Lead at IBM
#131 - Designing Beyond the Product: Systems Thinking with Sheryl Cababa, Chief Strategy Officer at Substantial
#130 - The Art of Great Facilitation for Better Collaboration with Marsha Acker, Founder and CEO of TeamCatapult
#129 - How to Upskill Product Teams in UX Research with Helen Devine, UX Research Manager at The Economist
#128 - The Value of “Scrappy” Research with Varun Murugesan, Co-Founder of Apple and Banana
#127 - The Power of Failure with Kevin Kelly, Publisher and Founding Editor of Wired
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