In Episode 79 of Tech Buzz China, Rui and Ying talk about a company that aspires to be “China’s L’Oréal” for the digital age: Yatsen Group, owner of smash hit cosmetics app Perfect Diary (完美日记) among other brands. Though we at Tech Buzz have never directly covered the company, we have mentioned it, including in Episode 70 with Lauren Hallanan; as well during last week’s Q3 Market Trends call (link available through Dec. 9) with BigOne Lab’s Mengyao Ren. Yatsen recently listed on the NYSE, and it’s got a nearly $12 billion market cap.
Listen and follow along with us as we explore Yatsen’s founding story, their evolving strategy, reasons for their success, and the role of clever marketing. We’ll also talk about how the company’s various tactics speak to the evolution of China’s content ecommerce ecosystem. Finally, listeners will hear from Mark Tanner, the founder and Managing Director of Shanghai-based marketing and research firm China Skinny.
Yup, Rui is still researching and writing on ByteDance for her ebook. You can get updates on it and to our other work by subscribing to her newsletter, at techbuzzchina.com. Be sure to also check out the Tech Buzz China YouTube channel, which has some video-only content. Our transcripts are available on our website, as well as at pandaily.com and supchina.com.
If you enjoy our work, please do let us know by leaving us an iTunes review (drop us a note saying you did, and we’ll send you an Extra Buzz newsletter subscription), and by tweeting at us at @techbuzzchina. We also read your emails, at rui@techbuzzchina.com and ying@techbuzzchina.com.
Thank you to our teams at SupChina and Pandaily, and especially Caiwei Chen, Kaiser Kuo, and Jason MacRonald.
Ep. 84: 2021 China Internet Report with SCMP CEO Gary Liu
Ep. 83: Acquired crossover — 2021 China tech trends
Ep. 82: Q1 China ecommerce update with BigOne Lab
Ep. 81: What it takes to win in China - Rui Ma with Karl Ulrich
Ep. 80: Community (grocery) group buying: The next must-win market in China?
Ep. 78: China’s Digital Currency Electronic Payment (DCEP) dreams
Ep. 77: The next thing in China ecommerce? Consumer to manufacturer (C2M)
Ep. 76: Lufax IPO and the end of P2P lending in China
Ep. 75: China ecommerce SaaS: Youzan, Weimob, and WeChat mini programs
Ep. 74: Ant Group: The biggest IPO…ever?
Ep. 73: KE Holdings: China’s second largest platform?
Ep. 72: What makes TikTok tick: A dialogue with Eugene Wei
Ep. 71: Industry trends in China’s COVID-19 recovery, with Mu Chen
Ep. 70: Livestreaming ecommerce with Lauren Hallanan
Ep. 69: China AI with Jeff Ding
Ep. 68: Entertainment livestreaming outside of China with Shang Koo of M17.asia
Ep. 67: TikTok’s siblings: ByteDance’s other video apps
Ep. 66: Beyond TikTok: Bytedance’s ambitions in gaming and education
Ep. 65 (Extra Buzz Special): Luckin’s luck ran out
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