How to Calculate Your Studio’s LTV in 5 Minutes

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What if one clean calculation could tell you exactly where to spend, what to price, and how to grow without burning cash? We walk through a fast, no-fluff method to calculate lifetime value (LTV) that replaces guesswork with clarity—and turns scattered marketing into a reliable growth system.

We start by nailing your real monthly revenue per member across all packages, not just the headline price. Then we layer in average membership lifespan, showing why channel and offer matter: a Facebook challenge member who stays two months isn’t worth the same as an intent-driven Google member who sticks for ten. Multiply to get gross LTV, and you’ll see immediately which campaigns deserve budget and which ones quietly drain profit.

From there, we tighten the model with profit-adjusted LTV by subtracting the actual costs to serve—coaching labor, processing, and other variable expenses—so you can set smart CAC targets and know your break-even window with confidence. We share a client example where LTV rose from $500 to $1,500 once the numbers were measured correctly, unlocking bolder, smarter acquisition and more sustainable scale. And we highlight why retention is the real multiplier: one extra month can add meaningful profit without a single extra ad dollar. Expect practical guidance on segmenting LTV by channel, deciding when to reallocate spend, and building simple retention systems that keep members engaged longer.

Ready to make your marketing dollars work harder? Listen now, download our free LTV/CAC calculator from the description, and tell us which channel brings your stickiest members. If this helped, subscribe, leave a review, and share it with a studio owner who could use clearer numbers and calmer growth.

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