This week, I speak with Eddie Lam, a musician in Vancouver, BC who has been able to see huge growth in his social media metrics by leveraging the native attributes in TikTok. But more than that, I wanted him to highlight his big picture goals of building community and show how his different strategies, whether promoting shows or teach guitar on TikTok, all support this vision.
Resources and Links:
Eddie Lam's official website
Eddie Lam on TikTok
Vancouver is Awesome news: Burnaby guitarist's one-minute music lessons are a TikTok hit
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#393: Continuous Improvement Methodology and Music
#392: Spotify, The Long Tail, and Is Music in Trouble?
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#389 - How to Negotiate Better Pay for Your Shows
#388: Predictions for an Uncertain Music Industry
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#384 - How to Make Your Career Resilient and "Future Proof"
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#381 - The Real Business Artists Are Actually In
#380 - How Artists Can Optimize Their Website (Stacey Bedford, CEO of Bandzoogle)
#379 - Wendy Parr on The Power of Artist Authenticity
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