Content Creation and Running a Writing Team with Lasso

In this episode, Gaby Galea talks to Sean Brison, Head of Growth at Lasso, about content creation and running a writing team. Lasso is an all-in-one affiliate marketing plugin for WordPress.

Episode Highlights and Topics:

• Lasso: Built out of necessity based on trials of working with other plugins.
• Content Creation Fundamentals: Know your target audience and company’s principles.
• Key Ingredients: Impartiality, authenticity, and conversational makes for good content.
• Selfless Mentality/Ethical Marketing: How much value can you provide to customers?
• Affiliate Content: Search queries, product reviews/comparisons, how-to guides work best.
• Buyer’s Journey: Content sparks interest in specific products to meet specific needs.
• Boxes, Buttons, Tables, Lists: Add these to posts to help produce content that converts.
• Link Real Estate: People click different things, give them more options/places to click.
• Lasso’s Roadmap: How to order, group, put content into pillars using keywords.
• Affiliates: Take care of those people who actively promote your product.
• Mediums: Get good at one before moving on to another to repurpose content.
• Giveaways: Create buzz, increase views. People love freebies, discounts, and coupons.

 Resources/Links:

• Lasso
• Lasso on Twitter
• Sean Brison on Twitter
• Sean Brison on LinkedIn
• Crazy Egg
• Wirecutter
• Castos
• WP Mayor Email
• WP Mayor