John Madden: The Unexpected Product Mind Behind a $4 Billion Franchise -- Looking Back

You know the name. You’ve probably heard the iconic 16-bit theme. But what you might not know is that legendary football coach and broadcaster John Madden was more than just the face of a video game — he was its soul.

In this special re-telling of one of our favorite Rocketship.FM stories, we revisit the incredible product journey of Madden NFL Football. From a fateful Amtrak ride in 1984 to a billion-dollar franchise played across generations, Madden’s insistence on realism and deep understanding of the "why" made him a true product visionary — even if he never carried the title.

Whether you’re a football fan, a gamer, or a product leader, this episode will leave you inspired by the legacy of a man who proved that getting the details right can build something that lasts decades.