Marvel Mindset - Ep 7: The Fountain of Youth: How Comics, Games, and Toys Rebuilt Marvel

In this episode of Marvel Mindset, former Marvel CEO Peter Cuneo breaks down the strategic reinvention of Marvel’s comic book publishing business—the “fountain of youth” that fueled new characters and franchises after bankruptcy. He reveals how smarter talent choices, reimagined storytelling, and expanded distribution rebuilt Marvel from the ground up, and how bold moves into video games and toys—through licensing, partnerships, and family-friendly positioning—set the stage for Marvel’s long-term growth into a global entertainment powerhouse.

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