SEO Isn’t Dying, Bad SEO Is With Krešimir Ćorluka

2026-01-26

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We argue that SEO isn’t dying; bad SEO is. Fundamentals still drive wins while LLMs change how answers surface, making complete, original content and smart strategy more valuable than ever.• fundamentals over fads as LLMs shift discovery• why pages beyond top ten fuel LLM citations• customer journey, CRO, PR, and dev fluency as real leverage• global markets with lower competition and faster output• enterprise constraints, silos, and when to say no• partnerships over one‑stop shops to deliver depth• pers...

We argue that SEO isn’t dying; bad SEO is. Fundamentals still drive wins while LLMs change how answers surface, making complete, original content and smart strategy more valuable than ever.

• fundamentals over fads as LLMs shift discovery
• why pages beyond top ten fuel LLM citations
• customer journey, CRO, PR, and dev fluency as real leverage
• global markets with lower competition and faster output
• enterprise constraints, silos, and when to say no
• partnerships over one‑stop shops to deliver depth
• personalization pitfalls in tracking and sane KPI alignment
• future of agents, multimodal search, and offline attention

Guest Contact Information:

LinkedIn: linkedin.com/in/kresimir-corluka

Website: canonical.hr

Summit: croatiaseosummit.com

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

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