#197: Something Big Is Happening, Claude Safety Risks, AI for Customer Success & High-Profile Resignations

Is the AI disruption we’ve been discussing more prominent than ever? Hosts Paul Roetzer and Mike Kaput dissect Matt Shumer’s viral "Something Big Is Happening" essay and a new sabotage report from Anthropic. We break down the latest departures from OpenAI and xAI, the delay of OpenAI’s device, and how AI is intensifying (not lightening) the modern workload.

Show Notes: Access the show notes and show links here

Click here to take this week's AI Pulse.

Timestamps:

00:00:00 — Intro

00:05:51 — AI Pulse Survey

00:07:58 — Something Big Is Happening

00:27:06 — Claude Safety Risks

00:46:37 — Academy Success Score

01:03:33 — High Profile AI Resignations

01:06:55 — OpenAI’s Changing Hardware Plans

01:09:17 — Does AI Actually Intensify Work?

This week’s episode is sponsored by our 2026 State of AI Report.

This year, we’re going beyond marketing-specific research to uncover how AI is being adopted and utilized across the organization, and we need your help to create the most comprehensive report yet.

It’s a quick seven-minute lift. In return, you’ll get the full report for free when it drops, plus a chance to win or extend a 12-month SmarterX AI Mastery Membership. Go to smarterx.ai/survey to share your input. That’s smarterx.ai/survey 

Visit our website

Receive our weekly newsletter

Join our community:

Slack

LinkedIn

Twitter

Instagram

Facebook

Looking for content and resources?

Register for a free webinar

Come to our next Marketing AI Conference

Enroll in our AI Academy