149: Behind the Scenes: How I’m Scaling Podfox Beyond Traditional Business Advice

In this episode, I walk through the four main areas I'm focused on for growth in 2026 (plus a bonus fifth way that's accelerating everything). I also share why learning from other industries has been more valuable than staying siloed in podcast production advice, my complicated relationship with business coaching, and how Podcast Launch Prep Week came from observing a completely different field. What we cover: Why the traditional scaling playbook (courses, memberships, teaching others) didn't align with what I actually wanted to build The real difference between business coaching that serves you versus coaching that serves the coach's revenue model Four strategic focus areas for scaling Podfox: expanding my sales team, corporate contracts, white labeling with marketing agencies, and proprietary tech How learning to code with pencil and paper in the 90s prepared me for building tech with AI today What Podcast Launch Prep Week revealed about accelerating five-year goals into two-year reality Why I'm betting on account managers instead of an agency model—and what that structure actually looks like The tension of being an anti-capitalist entrepreneur building a business meant to be sold Key Takeaway: Scaling doesn't have to follow someone else's prescription. When you learn from other industries and question the default path, you can build a business that actually fits your vision—even if that means rejecting the advice that "worked for everyone else." Resources: Join Podcast Launch Prep Week (December 8-12, 2025): podfoxmedia.com Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 120+ countries. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation. Launch Your Own Podcast: Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Sarah Heeter & Big Brave Business: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarahkheeter/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@sarahkheeter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/bigbravebusiness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@bigbravebusiness ⁠⁠⁠⁠⁠