How to Turn Your Expertise Into New Clients with a Book (Live at GLM) | Michael Delon & Jonathan Hawkins

Recorded live at the GLM Summit, this episode of Life Beyond the Briefs brings together Michael Delon and Jonathan Hawkins to answer a simple question with big upside: how do you turn the expertise you already have into a book that actually brings in clients?

Michael walks through how busy professionals can create a book without locking themselves in a room to write for months, and how that book becomes a trust-building tool you can use in referrals, intake, and follow up. Jonathan shares the lawyer’s side of the story: what it is really like to go through the process, what changed in his practice once the book was in hand, and how he uses it with real clients instead of letting it collect dust on a shelf.

You’ll hear them dig into:

• How to position your book so it speaks to the right clients
• Simple ways to get your ideas out of your head and into a usable manuscript
• Practical scripts and use cases for giving your book to prospects and referral partners
• Common myths that keep law firm owners from ever getting started
• Audience Q&A on niches like PI, bankruptcy, and tax resolution

If “write a book” has been on your someday list, this live GLM session will show you how to finally move it into the “this year” column and make it work for your firm.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

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