Trad Wives and the Myth of Domestic Perfection with Jo Piazza

2025-12-12

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What is a trad wife, really? What are they selling—and what are we not seeing? This week on Love-ly, Mehak sits down with bestselling author, journalist, and podcaster Jo Piazza, widely considered one of America’s sharpest observers of women, motherhood, and the influencer economy. Together, they unpack the increasingly visible and controversial world of “trad wives”—women who embrace and promote full-time homemaking on social media. Mehak and Jo explore why the aesthetic is so magnetic,...

What is a trad wife, really? What are they selling—and what are we not seeing?

This week on Love-ly, Mehak sits down with bestselling author, journalist, and podcaster Jo Piazza, widely considered one of America’s sharpest observers of women, motherhood, and the influencer economy. Together, they unpack the increasingly visible and controversial world of “trad wives”—women who embrace and promote full-time homemaking on social media. Mehak and Jo explore why the aesthetic is so magnetic, what’s intentionally left out of the picture-perfect narrative, and how domesticity is often repackaged as empowerment. Along the way, Mehak and Jo discuss a viral TikTok from @cortneygetsfit, a stay-at-home mom navigating life post-divorce after years of financial dependence on her husband.

Piazza opens up about the realities of feminist choice, financial independence, and how her own views on marriage and partnership have shifted over time. Pulling from her years of reporting and her latest book, Everyone Is Lying to You, the conversation gets into shifting gender roles, the pressure cooker of modern womanhood, and the glossy myths social media keeps feeding us.

Hosted by: Mehak ⁠⁠⁠⁠⁠⁠@whathemehak⁠⁠⁠⁠⁠⁠ on TikTok and ⁠⁠⁠⁠⁠⁠@whathemehak_⁠⁠⁠⁠⁠⁠ on IG

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