Episode 9 - Martin Grohman

Entrepreneur Martin Grohman, founder of Correct Building Products (3 straight years on the Inc. 500) and most recently, HelloCycle, joins the show. Martin has the most powerful, painful and enlightening answer to how to manage pricing in show history. We also explore the value of authenticity and hear a specific example of a pull-through sale designed “out of necessity” that drove major growth.