A list of steps isn't helpful if you're facing the wrong way. That's why in this one-shot, we try to pivot the right way... as it relates to story. Jay unpacks three common misconceptions about how we understand story and why it's actually more important to understand how to be storytellers than to understand story.
***
KEEP MAKING WHAT MATTERS:
1. Learn more about Jay's 1:1 coaching and collaboration: https://jayacunzo.com/accountability-group-for-b2b-marketers-creators
2. Get a new story/framework from Jay every other week for making things that matter more to you and others: jayacunzo.com/newsletter
3. Join the Creator Kitchen, a membership program for professional communicators to achieve their creative potential.
Go inside the making of Unthinkable and all Jay's projects, immerse yourself in the work of inspiring creators, get personalized feedback from Jay, and join live sessions to do better work, more consistently and confidently.
creatorkitchen.com
(Use code UNTHINKABLE for $100 off membership.)
***
PRODUCTION CREDITS:
- Creator, host, writer, editor, sound design: Jay Acunzo
- Producer and researcher: Ilana Nevins
How Stories Happen #1: "The only way to figure out a story is to tell it"
Keep Making What Matters | Follow My New Show, How Stories Happen
Going Streaking: the Relationship Between Creative Ambition, Quality, and Consistency
How to Find Great Stories
The Difference Between Forgettable and Favorite
Be Honest | One-Shot #26
Create to Find Your Answers (Overcoming the Gap)
Twas the Night Before Launching (2023)
Signature Stories: Jay Baer
Signature Stories: Simone Stolzoff
Fighting Endless AI Junk
Signature Stories: Amanda Natividad
Signature Stories: Jenny Blake
Signature Stories: Michael Bungay Stanier
Signature Stories: Melanie Deziel
Tasty | One-Shot #25
Writer’s Block (Maker Monsters 4)
Fun with Formats
How to Define Quality | One-Shot #24
Speakeasy Business
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
Better Advertising with BTR Media
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström