45. My brand story in 15 minutes a day. Part 3 - The Guide

Now it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before.

In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you should  position yourself as the guide in your story.  As a guide you need to show two traits, you need to show that you understand the hero, but also you need to make them feel confident that you will be able to help them solve their problem.

To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): 

wantauthentic.com/brandscript

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